Frost & Sullivan study<\/strong><\/a>, global BtoB e‑commerce sales will reach more than $6.6 trillion in 2020, surpassing BtoC sales, which are estimated at $3.2 trillion over the same period. <\/p>If the current “online” share of BtoC is in the 12–15% range, the online share of BtoB is around 2–3%… but constantly increasing. <\/p>
It is even expected that BtoB trade will become more like BtoC trade in the future. This is why manufacturers must prepare for these evolutions towards online sales and these upheavals to remain competitive.<\/p>","protected":false},"excerpt":{"rendered":"
What is Business to Business — BtoB? BtoB is also written B2B and stands for “Business to Business”. B2B refers to all commercial activities between two companies. In French, this could be translated as “commerce interentreprises”. BtoB is opposed to BtoC or “Business to Consumer”. B2C refers to all commercial relations between a company and the […]<\/p>","protected":false},"author":3,"featured_media":0,"menu_order":0,"template":"","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"class_list":["post-6683","glossary","type-glossary","status-publish","hentry"],"yoast_head":"\n
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