{"id":6623,"date":"2022-08-24T07:49:41","date_gmt":"2022-08-24T06:49:41","guid":{"rendered":"https:\/\/www.aloer.fr\/glossary\/qr-code-definition\/"},"modified":"2023-10-16T21:00:37","modified_gmt":"2023-10-16T19:00:37","slug":"qr-code-definition","status":"publish","type":"glossary","link":"https:\/\/www.aloer.fr\/en\/glossary\/qr-code-definition\/","title":{"rendered":"QR code \u2014 definition"},"content":{"rendered":"\"QR\n

What is a QR code?<\/h2>\n

 \n\nQR<\/strong> stands for Quick Response<\/strong>.\n\nWhat is <\/strong> a QR code? <\/strong> A two-dimen­sion­al ver­sion of the bar­code, com­posed of black and white pix­els<\/strong>.\n<\/p>

Made in Japan<\/h3>\n

The QR Code was born in Japan in 1994. <\/p>

Its inven­tor, Masahi­ro Hara<\/strong>, was a chief engi­neer at Den­so Wave, an auto­mo­tive parts manufacturer. <\/p>

His goal? Find a sys­tem to bet­ter track the path of spare parts and speed up the logis­ti­cal process­es of pro­duc­tion in Toy­ota’s plants. <\/p>

Inspired by the design of the game of go<\/strong>, Masahi­ro invent­ed the QR Code, a two-dimen­sion­al bar­code made of black squares on a white background. <\/p>

 \n\n\"Go\n<\/p>

Unlike a UPC — Uni­ver­sal Prod­uct Code<\/strong> - bar­code<\/strong>, the QR Code allows for faster read­abil­i­ty and can store approx­i­mate­ly 100 times more data.\n\nSince the advent of smart­phones, QR codes have become an inte­gral part of mobile mar­ket­ing<\/a>.<\/strong>\n<\/p>

The advantages of QR codes?<\/h3>\n